Demonstrator 6: Architectural Visualisation

Demonstrator 6: Architectural Visualisation

The Brief

“To devise an example of how 3D CAD data can be used within an online sales scenario”

The Solution:

For this demonstrator, Spearhead has replicated a real-world building using only 2D floor plans and photographs as reference.



Ultimately, this demonstrator forms a starting point for the development of a fully functioning piece of software that has a purpose from the inception of the building through to demolition. This is achieved in three ways, by targeting needs at each critical point in the building lifecycle; pre-construction, during construction and post-construction.

Currently this demonstrator focuses on pre-construction functionality – enabling global access to review the architecture, internal systems and fittings / fixtures at a planning stage. Ideal for councillors, investors, designers and engineers.

We see huge potential in the development of functionality to expand our demonstrator into phases two and three. This will be achieved over time through the integration of systems, databases, media and additional functionality before Spearhead begin phase three with the integration of real-world sensor data to manage and control building service elements remotely.

Through this demonstrator, users can access functionality to:

• navigate freely around the architecture in either walk or fly modes
• interact with the building
o use the fully working lift
o doors open and close automatically
• visualise thousands of building setup combinations across architecture, internal systems and fittings / fixtures
o turn element on
o turn element semi-transparent
o turn element off
o highlight element
o isolate element
• instant reset button to return the building to full visibility.
• alternative automated view – rotate automatically around the building to view your setup in context


By allowing and enabling this level of interactivity and engagement with items, users are able to not just visualise, but experience and interact with structures and locations in unprecedented levels of detail for a web or mobile application.

Extending this functionality further to include visualisations of the build according to a week by week schedule and by integrating all required materials, databases and documentation into the environment we are able to outline the framework for a comprehensive project management application; providing context and access to all material from within a single system, accessible and controllable on-site or remotely.

The application and inclusion of real-world data into the environment through sensors attached to lighting, heating, security and other systems involved in the build forms the final stage of development for the demonstrator. Integrating functionality for instant assessment and even control of these systems ensures maximum productivity and efficiency savings through the use of the application as a complete facilities management tool; providing accurate real-time data on current levels of operation and efficiency whilst also extending the reliance beyond 3D dimensions to include both 4D (time) and 5D (cost) metrics.

This system therefore, will ultimately cover more than merely geometry and the visualisation of construction projects, but extend to spacial relationships and light analysis, right through to detailing the quantities and properties of building components.