tokyo-game-show-2014The Tokyo Games Show is one of the biggest trade shows for the video game industry. Held annually since 1996, it is a venue that has seen countless companies show off their latest technological innovations and launch their products.

TGS 2014 will be host to an expected 220,000 people visiting more than 1,600 booths within the Makuhari Messe, located just outside of central Tokyo. We are thrilled to be able to reveal that one of these booths will be combining bleeding edge Virtual Reality hardware with software solutions developed by Spearhead.

Spearhead have been invited to the exhibition by Cyberith, an Austrian company making huge waves in the world of VR with their third iteration of the Virtualizer, an omni-directional treadmill which has recently completed a successful Kickstarter campaign, raising more than US$361,000 in crowd-sourced funding.

Cyberith are demonstrating the Virtualizer at TGS 14 and inviting attendees to try the hardware for themselves across all four days of the exhibition. Spearhead will be attending on the 18th and 19th September, two days marked out specifically for business with entry limited to press and industrial trade visitors, and will be supporting Cyberith with five commercial and corporate virtual reality software experiences across sectors as wide and varied as Architecture, Engineering, Manufacturing, Agriculture and Shipping.

Our trip to Tokyo is being fully supported by the UKTI, the government body responsible for assisting businesses looking to trade and export in foreign markets. Spearhead will be taking advantage of our success in the 2013 Exporting for Growth competition which provided us with a complimentary place on the flagship Passport to Export program.

The Tokyo Games Show is an important milestone for Spearhead as we raise the profile of real-time software for use by businesses, educators and governments and support our hardware partner in building a solid foundation for the future of virtual reality moving forward. With the Virtualizer not due to be shipped to backers of the Kickstarter campaign until March, the co-operation between Spearhead and Cyberith will enable next-generation software focused on meeting business objectives to be experienced in virtual reality with complete freedom of movement across all six axis for the very first time.

Whilst we are extremely proud of the collaboration and long-term partnership we are building with Cyberith, much of our time in Japan will be focused on the development of the business and expansion of our services to assist Japanese markets and sectors. With a significant level of industry, particularly in robotics, technology and manufacturing, there are many opportunities to assist in improving efficiencies, productivity, training and differentiation at multiple levels across the country.

There is also real potential to look into alternative applications which are more applicable to the territory in real-time 3D earthquake simulators, digitising shrines and landmarks, city planning tools and facilities management systems, potentially for nuclear sites as well as other areas with significant amounts of footfall; from shopping centers to hospitals and stadiums. Looking towards the future with the Olympics in 2020, the time is right for Spearhead to explore this market.

We look forward to meeting with UKTI officials at the British embassy located in central Tokyo during our trip in order to discuss further expansion in to Japan and also beginning talks with representatives from the Tokyo Metropolitan Government.

Spearhead will be in Japan from the 17th – 23rd September. Companies wishing to meet us at the Tokyo Games show will find us and Cyberith at stand 7-S4. Meetings can also be arranged using the TGS Business Matching Service or by emailing Spearhead directly: Please use this email for meeting enquiries outside of TGS hours.

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