Case study: Great Campaign

About the project:

The Department for International Trade works to secure UK and global prosperity by promoting and financing international trade and investment, and championing free trade.

Spearhead Interactive were commissioned by the D.I.T in Brazil to create and deliver a 360 degree experience to mark an Airports trade mission from Brazil to the UK, capturing a dinner reception alongside the iconic Concorde aircraft.

Key Features:

ACCELEROMETER CONTROLLED MENU

Navigation around the software has been kept very simple to ensure ease of use for the user and a seamless experience which works across 360 and VR software modes.

Users click or tap on menu buttons to start the experience. Clicking or tapping again moves through the images in sequence before returning to the menu.

DUAL LANGUAGE SELECTION

Users are able to choose between English and Brazilian Portuguese language options to assist them in navigating the menu and accessing the 360 degree images.

360 DEGREE TOUR FUNCTIONALITY

Once an image has been selected the user is able to look around the location from a static position in 360 degrees and assess the environment. 

Whilst not present in this app, we are also able to integrate audio, voiceovers, include animation and add interactive hot-spots linked to information panels or external systems.

VR OR 360 VIEWING OPTIONS

Users are able to access Google Cardboard functionality to switch between a 2D 360 or VR mode from within the menu.

In the side-by-side VR mode, mobile head mounted displays (HMDs) can be used to provide a much deeper more immersive experience for the user.